Creating Your Advert

Your job advert is competing with hundreds of others. What you write and how you write it will make a big difference to the response you get. Use our experience to get results:

Company information

Tell candidates a little about your company. What do you do? How long have you been doing it? What successes have you had? Do you have any awards such as Investors in People or industry specific awards or quality marks? How many people work in the organisation? Candidates like to get a feel for the company before they decide whether to apply. 

Job title

Take care over your job title. It's the first - and often only - thing candidates will see. Make sure it describes the role, and if possible, the field of work. For example, 'Events Administrator in PR' is likely to get more interest than 'Administrator'. Keep it factual though. Candidates are put off by job titles that read 'Earn £££££'s' etc.


Offer a decent starting salary (we recommend a minimum of £17,000) and state it explicitly in your advert. Candidates are wary of jobs where there is no salary information. Don't offer a salary dependent upon experience as this may discriminate against younger candidates.

Training and development

Candidates look for training and development opportunities. Tell candidates what they can expect. It doesn't have to be a formal training programme but some indication of your commitment to training and development will attract candidates.


Be clear where the job is located - it's often a deciding factor for candidates. Please don't specify where candidates should live - we think that if they meet your criteria, that's for them to decide.


You know what you want from candidates but have you been clear about what you can offer in return? List the benefits you offer - they don't have to be monetary - it could be free parking, flexible working etc.

How to apply

Don't forget to tell candidates how you want them to apply and the deadline for applications.If you can, give some indication of interview dates. See our Application Method guide.