Events Audience Development Executive

  • Job Reference: 00003320-1
  • Date Posted: 9 May 2022
  • Recruiter: Unlocking Potential
  • Location: Cornwall
  • Remote Working: 100% remote working possible
  • Salary: £22,000
  • Bonus/Benefits: Salary reviewed annually + competitive commission structure
  • Sector: Sales & Marketing
  • Job Type: Permanent
  • Work Hours: Full Time

Job Description

Company Profile

MarketforceLive is a global B2B events company offering bespoke marketing solutions, conferences, webinars, training courses and executive roundtables. We have been producing cutting-edge events and content within Insurance, Banking, Utilities, Energy, Technology, Transport, Logistics, Innovation, CX, Economic Regulation for over 30 years. Please see our website

Overview of position

MarketforceLive is a London-based company but their Head of Audience Acquisition (who is based in Cornwall) runs the team remotely and has begun to build a strong team of remote-working executives who live in Cornwall, to work on virtual and in-person roundtables, in-person conferences and VIP events using company laptops and Ring Central telephone systems provided by MarketforceLive.

We have a regular (optional) Cornwall co-working day each month, but the successful candidate will be mostly working remotely/from home in the Cornwall area and will be part of a team responsible for the signing up delegates for our events and growing our audiences at both our in-person events and our online digital events, as well as building strong relationships with our clients.

Primary Role:

  • Contacting and building relationships with potential clients to promote attendance at our conferences
  • Meeting or exceeding daily KPIs including call times and number of opportunities.
  • Close adherence to company standards when dealing with clients
  • Achievement of personal and event targets
  • Accurate recording of activities within Salesforce CRM system
  • Practicing the agreed MarketforceLive sales methodology
  • Attending project and sales meetings for the relevant events and giving feedback

 Secondary Role:

  • Attending in-person events when required, these may include overseas destinations
  • Gain feedback at the event and post-event sales rebooking
  • Identify and communicate any potential opportunities for additional events or sponsorship
  • Maintaining company best-practice when using Salesforce
  • Ensuring client data is accurate and updated when necessary

Skills required to join the audience acquisition team:

  • Excellent telephone manner and communication skills
  • Excellent time management and organisational skills
  • Perseverance and dedication akin to a sales role
  • Sales experience or experience in a similar role preferred
  • Ability to hit deadlines and must be target-driven
  • Flexibility to work different time zones (some events are USA or APAC based)
  • Good team player
  • Good copywriting and IT skills
  • Ability to learn new IT systems
  • Confident personality- speaking to high seniority of contacts (Chiefs, Directors, VPs, Heads etc)
  • Educated to Degree level, ideally 2:1 and above- this is preferable

Salary & Package

  • Permanent & full-time (9-5.30 with 1 hour lunch)- these hours may change according to time zones of events
  • £22,000 per year basic salary (reviewed annually) + competitive commission structure
  • Commission- £40 per guest or delegate who attends for 2-day events; potential to earn upwards of £8,000 in commission annually giving you an OTE of £30,000 upwards
  • Full-time remote/working from home position
  • Regular in-person team meet-ups with Cornwall colleagues
  • Use of company laptop and telephone calling system
  • 20 days holiday (rising by +1 day per full year completed & up to a maximum of 25 days)
  • Bank holidays are gifted on top of your holiday allowance
  • Travel and hotel expenses for any visits to London office or events (both UK and abroad)
  • Opportunity to work in our London office when visiting
  • You will be on a government auto enrolment pension as part of your package

If this could be the next step in your journey, please make an application and click 'apply' , you will be redirected to an external website to complete your application.

Closing date 3/6/22