Audience Acquisition Executive

  • Job Reference: 00003118-1
  • Date Posted: 21 September 2021
  • Recruiter: Cornwall College
  • Location: Truro, Cornwall
  • Remote Working: 100% remote working possible
  • Salary: On Application
  • Bonus/Benefits: £22,000 basic + commission (£30,000 OTE including commission)
  • Sector: Administration, Advert / Media / Entertainment, Banking & Financial Services, Call Centre / Customer Service, Executive Positions, Hospitality & Tourism, Real Estate & Property, Retail & Consumer Products, Sales & Marketing
  • Job Type: Permanent
  • Work Hours: Full Time

Job Description

MarketforceLive are looking for an Audience Acquisition Executive. (Working from home, Cornwall area)

MarketforceLive is a London-based company but their Head of Audience Acquisition (who is based in Cornwall) runs the team remotely and has begun to build a team of remote-working executives who live in Cornwall, to work on roundtables, conferences and VIP events using company laptops and Ring Central telephone systems provided by MarketforceLive.

There is the possibility of opening up an office in Cornwall, but for the time being, the successful candidate will initially be working remotely/from home in the Cornwall area and will be part of a team responsible for the signing up of senior level guests (Chiefs, Directors, Heads etc) from target accounts to both our in-person events and our online digital events, as well as building strong relationships with our clients.

Primary Role for the Roundtable Guesting part of the job:

  • Using Pardot automation system to send out mail merges to targeted clients
  • Using Salesforce to log updates on individual contacts
  • Meeting or exceeding KPIs including number of guests and targeted seniority levels
  • Practicing the agreed MarketforceLive guesting methodology (phone, email, LinkedIn, Sales Navigator)
  • Practicing the agreed MarketforceLive guest nurturing methodology
  • Regularly updating the project team on project Slack messaging channel
  • Reporting in to the Head of Guest Relations and updating roundtable status spreadsheet
  • Attending project meetings for the relevant events and giving feedback
  • Chasing no-shows on the day of the events
  • Post event feedback follow-up and client relationship building

Secondary Role Roundtable Guesting side part of the job:

  • Identifying and offering opportunities for guests to attend additional roundtables
  • Using Salesforce to log interests in future roundtables
  • Identifying and communicating opportunities for guests to attend conferences
  • Passing on useful industry feedback and suggestions for future events to Project Team
  • Using LinkedIn to build guest relationships and research potential future guests
  • Maintaining up-to-date customer information on Salesforce when relevant

Primary Role for the Delegate Sales part of the job:

  • Contacting and building relationships with potential clients to promote attendance at our conferences
  • Meeting or exceeding daily KPIs including call times and number of opportunities.
  • Close adherence to company standards when dealing with clients
  • Achievement of personal and event targets
  • Accurate recording of activities within Salesforce CRM system
  • Practicing the agreed MarketforceLive sales methodology
  • Attending project and sales meetings for the relevant events and giving feedback

Secondary Role for the Delegate Sales part of the job:

  • Attending in-person events when required, these may include overseas destinations
  • Gain feedback at the event and post-event sales rebooking
  • Identify and communicate any potential opportunities for additional events or sponsorship
  • Maintaining company best-practice when using Salesforce
  • Ensuring client data is accurate and updated when necessary

Skills required to join the audience acquisition team:

  • Excellent telephone manner and communication skills
  • Excellent time management and organisational skills
  • Perseverance and dedication akin to a sales role
  • Sales experience or experience in a similar role preferred
  • Ability to hit deadlines and must be target-driven
  • Flexibility to work different time zones (some events are USA based)
  • Good team player
  • Good copywriting and IT skills
  • Ability to learn new IT systems
  • Confident personality- speaking to high seniority of contacts (Chiefs, Directors, VPs, Heads etc)
  • Educated to Degree level, ideally 2:1 and above

Salary & Package

  • Permanent & full-time (9-5.30 with 1 hour lunch)- these hours may change according to time zones of events
  • £22,000 per year basic salary (reviewed annually) + competitive commission structure
  •  Commission- £40 per guest who attends; potential to earn upwards of £8,000 in commission annually giving you an OTE of £30,000 upwards
  •  Remote/working from home position to begin with possibility of a future Cornwall office to work from (TBC)
  • Use of company laptop and telephone calling system
  • 20 days holiday (rising by +1 day per full year completed & up to a maximum of 25 days)
  • Travel expenses for any visits to London office or event
  • Pension scheme available

Company Description

MarketforceLive is a global B2B events company offering bespoke marketing solutions, conferences, webinars, training courses and executive roundtables. We have been producing cutting-edge events and content within Insurance, Banking, Utilities, Energy, Technology, Transport, Logistics, Media and Economic Regulation for over 30 years.

In response to the current climate and reduction of face-to-face events, MarketforceLive has successfully pivoted most of our in-person events to virtual events. Although some of our conferences are now returning to in-person events, we are still leading the way in the provision of ‘the next best thing’ by maximising digital platforms to continue to give clients invaluable access to leading strategic content, as well as offering them the unique opportunity to exchange insights with senior level peers virtually, all from the comfort of their own home or office.

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Other Application Details

Please click  'Apply'  where you will be redirected to an external website to complete your application.

  • Closing 22/10/21
  • Start date: Immediate