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DIGITAL MARKETING MANAGER

Job Reference: 00001723
Date Posted: 06 October 2017
Employer: Wilton Bradley Ltd
Location: Newton Abbot, Devon, UK
Salary: Competitive
Sector: Sales & Marketing > Marketing Manager
Job Type: Permanent
Closing Date: 27 October 2017

Job Description

DIGITAL MARKETING MANAGER

Job Role:

If you live and breathe digital marketing, we want to talk to you.

We’re looking for a Digital Marketing Manager to join our Marketing & Online Team to continue our recent success and play a central role in achieving significant growth for our brands & ecommerce websites.

This is a fantastic opportunity for motivated individual who wants the opportunity to make a real difference and be a part of an already successful organisation. Working closely with our Marketing Manager, you will be responsible for developing our overall digital marketing strategy and then executing this by creating, implementing, tracking and optimising digital marketing campaigns across all channels.

You will be tasked with increasing our brand awareness & authority, growing inbound website traffic & ecommerce sales and increasing our search engine rankings. You’ll have a thorough understanding of digital channels such as SEO, PPC, Email, and Social Media. As well as the ability to interpret customer insight and drive the marketing strategy to achieve business objectives. You will also work with our web design and development team to continually improve the performance of our websites.

Key Responsibilities:

  • Develop and implement digital marketing strategies for our brands and websites.

  • Plan, execute, report and optimise digital marketing campaigns, including Pay-Per-Click advertising, SEO, Email Marketing and Paid Social campaigns.

  • Working with our Content & Social Media Executive to plan compelling content and ensure effective outreach of this content.

  • Working with the team to manage the websites and working continually to enhance their performance through user experience and conversion rate optimisation.

  • Liaising with the design and development team on the development of new websites.

  • Providing thought leadership in digital marketing across the business.

  • Collaborating with external digital marketing agencies and partners where necessary.

  • Maintain regular consistent and professional attendance, punctuality, personal appearance, and adhere to relevant health and safety procedures. Pursue personal development of skills and knowledge.

  • Adhere to stated policies and procedures relating to Health & Safety and Quality Management.

  • Any other tasks deemed by the Company to be necessary for the successful completion of the role.

Person Specification:

  • Experience in all things Digital Marketing - this role brings together marketing strategy, creative engagement, channel thinking, delivery, execution and analysis.

  • Solid knowledge of using a CMS, Excel, and Website Analytics.

  • Experience in setting up and managing Pay-Per-Click & Social Media Advertising.

  • A digital marketing enthusiast with an understanding of how it can be used to a commercial advantage.

  • Strong proofreading, copywriting and storytelling skills. A creative eye for photo, video and design.

  • Experience in optimising landing pages and user journeys, through content, design and layout

  • Ability to work proactively on own initiative and also as part of the team.

  • Excellent communication, problem solving, analysis and project management skills.

  • Detailed knowledge of SEO & experience of ecommerce would be an advantage 

About us:

Wilton Bradley are a well-established, family run, import and distribution company with a wealth of experience in sourcing goods from around the world, and in particular the Far East and China. We are specialists in leisure goods and our various brands cover surf/skate, water sports, outdoor play and toys. We trade in the volume affordable end of the market but our brands are renowned for cutting edge design, quality and value for money. We have a talented in-house design and development team who are continually creating exciting and innovative material; we see brand and product development as a key to future success. Our customers range from; independent retailers, wholesalers, buying groups and major chain stores and a rapidly expanding network of international distributors.

 

To apply, send a CV and covering letter by clicking APPLY NOW.